Here you will find concrete answers on how to use WhatsApp Business in your organization. Each guide answers one question and shows its review date.
Sending on WhatsApp Business is charged per message, according to Meta's documentation, and the amount depends on the message category and the recipient's country. The platform you use may also add its own price. To estimate your spend, multiply the number of messages in each category by its price and add up the results.
According to Meta's documentation, every WhatsApp template belongs to one of three categories: marketing, utility or authentication. You pick one when you create the template and WhatsApp validates it against the content. Choosing well matters because the category affects approval and what is charged.
A segmented campaign is built in this order: set the goal, get consent, build the list with its data, define the segment, choose the template, preview and send. Afterwards you read the delivery status and handle the replies. At each step we say where Textra does it.
An AI chatbot answers messages with a language model instead of a fixed menu. To help rather than get in the way it needs a defined scope, a path for the question to reach someone on the team, someone who reviews what it says and clear instructions. It is wise to assume it will sometimes get things wrong and to design the service for that case.
There are two kinds of connection: the official one, Meta's WhatsApp Business Platform with its Cloud API, and that of tools built on WhatsApp Web. This guide explains the difference at the level of types of solution and what to ask a provider, without ranking products.
Notifying residents on WhatsApp from a municipality follows an order: define the type of notice, prepare the list as a CSV, obtain and record consent, build the template, choose when to send, handle the replies and review the results. Each step notes what Textra does.
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