Frequently asked questions about Textra

Here you will find brief answers about what Textra does and does not do. If your question is not here, write to us from the demo button.

Short answers

How it works

Does Textra use the official WhatsApp API?

Yes, WhatsApp messages go out through Meta's official API.

Which channels can I send on?

WhatsApp, SMS and email. SMS and email go through Twilio.

How is Textra used?

From the web app, from a REST API or from the command-line tool.

Contacts and sending

Can I send messages from an Excel file?

No. The import format is CSV, so the spreadsheet has to be saved in that format before loading it.

What happens if my CSV has rows with errors?

The import tells you which rows had problems, one by one.

Can I personalise each message?

Yes. A variable can take a contact attribute, for example their name or a custom field you loaded.

Can I leave a send scheduled?

Yes. You pick a future date and time, and afterwards you can change them or cancel the send.

Are there recurring campaigns?

No. There are no recurring sends.

Replies and the AI agent

Do replies over SMS or email reach Textra?

No. Those two channels are outbound only, so there is no inbox or AI agent on them.

What does the agent base its answers on?

On the instructions you write for your account. Documents cannot be uploaded as a knowledge base.

Can I connect my business database?

Not directly. The agent calls tools on an MCP server that you place at a public address.

What happens to my MCP server's credential?

Textra stores it encrypted and it is write-only: you can set it, but it is never shown again.

What happens if I enable no tools?

The agent answers without querying anything, because an empty allowed-tools list means zero tools.

How does someone on my team step into a conversation?

The agent can hand it over and notify your webhook, and a team member takes it from there.

What happens with someone who does not want messages?

If they reply STOP, BAJA or CANCELAR, their opt-out is recorded. Without consent, a person is left out of marketing sends.

Who can do what inside the account?

What each person can do is set by their role: admin, editor or viewer. Each customer's data is kept apart from everyone else's.

Does Textra have certifications?

We do not claim certifications, regulatory compliance or service-level agreements.

Pricing

How much does it cost?

It depends on the message type and the size of your audience. The pricing page explains how it is worked out.

To go deeper

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