It is a platform for sending WhatsApp campaigns with personalised messages and answering replies with an AI agent, with hand-over to a person on your team.
WhatsApp marketing and customer service with personalised messages
Textra is a platform for sending WhatsApp campaigns in which each person receives a message with their own details. An AI agent answers replies to the campaign on WhatsApp and can hand the conversation over to a person on your team. Besides WhatsApp, Textra sends by SMS and email.
AudienceNew customers
DeliveryConversation ready
Active campaign
WhatsApp
Welcome journey
Sending now
Email
SMS
Illustrative example
For small businesses
Segmented WhatsApp campaigns and automatic replies on WhatsApp for your customers.
For the public sector
Notices to residents over WhatsApp, with replies handled by an AI agent that hands over to a person.
For financial institutions
Customer communication over WhatsApp, with role-based access control.
How it works
Segment your audience
Upload your contacts as a CSV with the attributes you need and build audiences with conditions. Before sending, you see a preview with the count and a sample.
Choose the channel
Send by WhatsApp, SMS or email, depending on what works best for each campaign.
Schedule the send
Send right away or schedule a future date and time. You can change or cancel it before it goes out.
Reply on WhatsApp with an AI agent
An AI agent answers replies to your campaign on WhatsApp and hands over to a person when needed.
Illustrative example
A campaign from start to finish
- A bookshop uploads its contact list as a CSV, with the name and a custom attribute called "last genre bought".
- It builds an audience with the condition "last genre bought = novel" and checks the preview with the count and a sample.
- It picks WhatsApp as the channel and a template whose text uses each contact's name.
- It schedules the send for a future date and time.
- Each person receives a message with their own name. If they reply, the AI agent answers on WhatsApp and, when needed, hands the conversation over to a person on the team.
Textra features
Segmentation
Contact import by CSV, custom attributes of text, number or yes/no type, and audiences with segments and subsegments that combine conditions with "and", "or" and "not".
Channels
WhatsApp through Meta's official API, plus SMS and email through Twilio.
Personalised campaigns
Immediate or scheduled sends, per-recipient variables taken from a contact attribute, delivery status per recipient and reports.
AI agent
Answers replies to a campaign on WhatsApp, hands over to a person with a webhook notice, and lets your team take over the conversation.
Tools from your systems
The AI agent can call tools on MCP servers that you register, with an allowed-tools list for each agent.
Consent
Manual opt-in and opt-out, and opt-in and opt-out by reply, with a history. Marketing campaigns are not sent to anyone who has not given consent.
Access and per-customer data
Each Textra customer's data is isolated, with admin, editor and viewer roles and configurable message retention.
App, API and command line
Use Textra from the web app, the REST API or the command-line tool.
More than 20 customers have used Textra since 2025 to communicate better with their own customers.
Frequently asked questions
WhatsApp, through Meta's official API, and also SMS and email. Automatic replies with the AI agent work on WhatsApp.
With a CSV file that has a phone or email column and any attributes you want to add. Textra does not import Excel files.
Yes. You can send it right away or schedule it for a future date and time, and change or cancel it before it goes out. Textra has no recurring campaigns.
It answers replies to a campaign on WhatsApp, can call tools on the MCP servers you register, and hands the conversation over to a person on your team when needed.
No. Marketing campaigns are not sent to contacts who have not given consent, and Textra records each contact's opt-in and opt-out.
Keep reading
Let's talk about your case
Tell us what you want to achieve and we will show you how it would look in Textra.