WhatsApp, through the official Meta API, SMS and email. Each send goes out through the channel you choose.
WhatsApp for banks and finance companies: messages to customers with their own details
Textra lets banks, finance companies, cooperatives, mutuals and insurers send messages to their customers by WhatsApp, SMS or email, now or at a future date and time, and see the delivery status of each recipient. Each use case has its own page.
Three topics a financial institution usually reviews
Verification codes
Send one-time verification codes to your customers over WhatsApp. The details are on its page.
Account statements
Send PDF account statements to your customers over WhatsApp. The details are on its page.
Data isolation, roles and credentials
The controls page describes, with their scope and limits, how the data of each Textra customer is kept apart, who can do what inside your team and how the messaging providers' credentials are stored.
How a send is prepared
Your team exports to CSV the list of customers who will receive a message, with a phone number or email, and imports it into Textra with the attributes it wants to add, of text, number or yes/no type, such as the product type.
It then builds an audience with conditions on those attributes, checks the preview with the count and a sample, picks the channel and sends right away or schedules the send. Each customer receives the message with a detail of their own, taken from an attribute of their record.
Illustrative example
A cooperative and a notice to its members
- The member services team imports a CSV with each person's phone number, name and account type.
- It builds an audience with the members of one account type and checks the count and a sample.
- It picks WhatsApp and schedules the send for later.
- Each member receives the message with their name, and the team later checks the delivery status of each one.
Frequently asked questions from financial institutions
With a CSV that has a phone or email column and the attributes you want to add. The import reports problems per row.
Each account has three roles: admin, editor and viewer. One administers, one edits and one only views.
If they do so on WhatsApp, an AI agent can answer following your account's instructions and hand the conversation over to a person on your team. Replies by SMS or email are not received.
Opt-in and opt-out are recorded, manually or with a reply such as SI, ACEPTO or YES and STOP, BAJA or CANCELAR. A marketing campaign does not go out to a contact without consent.
Keep reading
Let's look at your institution's first message
Tell us what you want to communicate to your customers and we will show you how the send would be set up in Textra.