According to Meta's documentation, per message. Per-conversation charging was replaced on 1 July 2025.
SMBs
How much WhatsApp Business costs in Argentina
Sending on WhatsApp Business is charged per message, according to Meta's documentation, and the amount depends on the message category and the recipient's country. The platform you use may also add its own price. To estimate your spend, multiply the number of messages in each category by its price and add up the results.
Summary
- According to Meta's documentation, charging is per message, not per conversation.
- The amount depends on the category and the recipient's country.
- Ask a provider what its price includes before you sign.
- Meta's rates are checked on its official page, because they change.
What the cost is made of
According to Meta's documentation, the charge is per message. The earlier per-conversation model was replaced by per-message charging on 1 July 2025.
Meta states that the amount varies with two factors: the message category and the recipient's country calling code. Each message has a single category, so it generates at most one charge.
If you send through a platform, the platform you use may add its own price. The final bill can therefore have two parts: what Meta sets and what the provider charges.
Which categories exist
For messages sent with a template, Meta distinguishes three categories: marketing, utility and authentication. A template's category affects the charge for sending it.
What each one is for, and what changes when you pick it, is covered in our categories guide.
What to ask a provider before you sign
Get the answers in writing and compare providers against the same list:
What is billed for each message, and what is billed separately, such as using the platform?
Does the price per message include what Meta charges, or is it added on top?
Does the price vary by message category and by destination country?
Do the prices include taxes? In which currency are you billed?
Is there a monthly minimum, a minimum volume or a plan with a fixed number of messages?
What happens with messages that are not delivered: are they charged anyway?
How is a price change announced, for example when Meta changes its rates?
How to estimate the cost for your case
The formula, in words: for each category, multiply the number of messages you plan to send by the price of one message in that category. Then add up the results of all categories.
To get the price of each category, add what Meta sets for Argentina, which is on its official page, and what your provider charges. If the provider already includes Meta's charge in its price, do not add it twice, which is why it pays to ask.
Also apply any volume scales or messages without charge that appear in Meta's official table, if any.
Review the estimate whenever a rate changes or the volume you plan to send changes.
Where to see Meta's current rates
Meta publishes its rate table by country and category in the official pricing documentation of the WhatsApp Business platform. This guide does not copy those rates, because they can change; check the official page on the day you build your budget.
You can see how Textra's pricing works on the pricing page.
Illustrative example
One case, step by step
- A shop wants to estimate a month in which it will send M marketing messages and U utility messages to customers in Argentina.
- It looks up Meta's official page for the per-message amount of each category for Argentina and calls the marketing one PM and the utility one PU.
- It asks its provider how much it adds per message in each category and calls them SM for marketing and SU for utility, or confirms that the provider's price already includes Meta's.
- Estimated cost for the month = M × (PM + SM) + U × (PU + SU), plus the taxes and fixed charges the provider reports.
- With the real values of the day, it replaces the letters with numbers and compares the result across providers.
How quotes work
We do not publish a price table yet.
Prices are coordinated through a quote: use the demo button to ask for one.
Frequently asked questions
No. Meta states that the amount depends on the message category and the recipient's country.
Yes, the platform you use may add its own price. Ask what it includes and what is billed separately.
Check Meta's official page, which may update its rates, and redo the estimate. Also ask your provider how it announces changes.
See Textra's pricing page, which explains how pricing works. For a quote for your case, request a demo.
Sources
- Meta: WhatsApp Business Platform pricing Verified on 2026-11-10
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